It sounds like it will be a massive affair, with lots of different things going on at the same time. I'll have 2 days, wandering around, capturing as much as I can of what's happening. They are also looking into ways of projecting the work as I go along, so that all the delegates will be able to see what I'm up to. It'll be great fun to get a free trip to the seaside - I'm sure I can squeeze in a paddle at some point.
They are interested in people's associations with and use of menthol products, as well as their attitudes to the concept of something as natural as menthol being replaced by a synthetic alternative, created from bacteria, especially in the context of products which you put in your mouth, like cough sweets, cigarettes, mouthwash etc. There's more info on their blog page.
As usual, I am having great fun and learning new things.