Monday, 11 January 2016
Advances - I am at 99%!
Since my Craftsy masterclass launched on Oct 19th, I have had an amazing 1161 people sign up! This is great news, not just because it is brilliant to know that it is obviously hitting the spot, but also because Craftsy classes are paid very much like picture books - you get an advance and then royalties.
For those who don't know how an advance works, it is a payment to help cover the time the artist spends in development and production. It's better than a flat fee though, because it is an advance on royalties that the company expects you will be able to earn, which means that, if sales go really well and you earn more than the advance they've paid, you start to get more payments: your actual royalties.
I was paid half my advance when we finished filming in September last year and half when the class went live in October. The Craftsy website has a place with a little graph which tells me how much of my advance has been earned out. I've been taking a peak every few days and watching it creep up and, FANTASTIC news - this morning it looked like this. It was at 99%!
I goes up slightly faster if people click through from my website or blog, so it's hard to work out exactly how many people that missing 1% represents, but I reckon I need about 12 more people to subscribe, for me hit the golden 100%.
The great thing about a Craftsy class is that it is not in 'real time'. You can sign up at any time and watch it at any time: it's there forever, for you to watch over and over if you like, so you can work through things as fast or as slowly as you wish. Plus, if you get busy and suddenly don't have time to get through all the 7 lessons, you can come back and carry on next year, if that fits better. You also get the chance to ask me questions and post your homework. If you've not seen it yet, this little trailer gives you a very clear idea of what you learn:
So, if you want to be able to draw characters with confidence - animals, people, whatever you fancy - and more importantly, learn how to make them feel real, by giving them individual personalities and emotional responses to their situations, have a go at the class and be one of my 12 people!
It's currently on sale at £19.16 (or whatever the equivalent is in dollars, if you are over that side of the pond). I think for what you get, that it really good value. I've certainly had lots of lovely feedback. Hope you like it!